What the FLoC? Google’s new adtech ‘breaches GDPR’
Google has admitted that its new adtech system that replaces third-party cookies will not be tested in Europe due to…
online advertising
UK marketers ‘must do more to promote data exchange’
Marketers still have plenty of work to do to convince UK consumers about the benefits of the online data exchange,…
‘Super-regulator’ puts TikTok, AI and adtech on notice
The new UK “super-regulator”, which will see data protection, telecoms, competition and financial services watchdogs work hand in hand, has…
Lavazza pours social brief into Communicator London
Lavazza, the Italian coffee brand established over 120 years ago, is aiming to ensure its social media activity still has…
Industry barfs as Govt cooks up online junk food ad ban
The UK ad industry has splattered a new report which claims to have unearthed fresh evidence that online junk food ads…
Facebook, Google or Microsoft: Which is more effective?
Marketers struggling to work out whether to advertise on Facebook, Google or Microsoft have been given a major boost with…
Data firms in demand as brands look to replace cookies
The death of the third-party cookie is likely to trigger a major boom in the data industry, with both marketers…
‘Dismay’ as EU chief calls for ban on targeted online ads
Brussels’ top data protection cop is calling for a ban on targeted advertising based on online users’ digital activity, in…
Data silos mean UK firms ‘waste £730m’ on paid search
UK businesses wasted an estimated £728.9m on paid online search last year alone, due to a failure to implement a 360-degree view…
TikTok eyes home shopping bonanza with new features
Just days after signalling a major push to attract advertisers to its site through a deal with WPP, TikTok has…