Bets are off for Ray and Jose as celebrity ad ban looms
Ray Winstone may forever be “the daddy” to some and Jose Mourinho the “special one” to others, but they and…
online advertising
How to beat the algorithms and let ad creativity shine
Enthusiasm for automated technology in marketing has never been stronger. Gartner’s latest study forecasts that tech will take the lion’s…
Belgians rule IAB’s adtech system is in breach of GDPR
Privacy campaigners have claimed a major victory in their war against the adtech industry’s “abuse” of consumers’ data rights, following…
Programmatic ‘boosts both viewability and ad safety’
Just 24 hours after it was revealed that programmatic spend is soaring – despite privacy concerns – a new report claims…
Programmatic spend soars again despite privacy fears
Programmatic advertising may still be wrestling with privacy concerns, especially around realtime bidding, but brands continue to plough in their…
Ecommerce sites lure adspend as Brits admit addiction
Online shopping may be propping up the economy but it is also providing a crutch for the beleaguered marketing industry…
Covid, Brexit and tech giants fuel sector triple whammy
The economic devastation of Covid-19 might be keeping marketers awake at night but it is also exacerbating long-term issues and,…
Betting, booze and junk food ads still targeting the kids
The ad watchdog has pledged a “zero tolerance” approach to brand owners who target children with age-restricted ads for betting, booze and…
Brands all talk, no action on first-party data adoption
Marketers are talking a good game when it comes to adopting first-party data, with nearly 8 out of 10 advertisers…
Zoopla moves in on free ad space in Daily Telegraph deal
The Daily Telegraph is literally giving away ad space after handing out tens of thousands of pounds’ worth of online…