WPP jumps aboard TikTok with global ad partnership
Marketing services giant WPP has signed a global deal with video sharing phenomenon TikTok in a move designed to give…
online advertising
Amazon leads charge as home shopping traffic surges
The home shopping frenzy saw traffic to Amazon’s UK site jump 32% last year, reaching more than 6.5 billion visits,…
Decision Marketing at 10: Who’s the poor relation now?
Ten years ago, Decision Marketing was launched as a platform for the data and direct marketing industry, which, although contributing…
Ça alors! French shun GDPR to clout Google and Amazon
As the UK Government talks a good game over plans to bring technology giants to heel, the French have once…
Food heavyweights batter proposals for online ad ban
More than 800 food and drink manufacturers – including Unilever, Mars, Britvic, Kellogg’s and Associated British Foods – have joined…
Rise at Seven start-up takes on first creative director
Rise at Seven, the creative-led SEO agency launched by two former Kin + Carta colleagues, has appointed former EE and…
Industry pounds Govt plan to ban junk food ads online
The advertising and marketing industry is calling on the Government to scrap plans for a total ban on online ads…
Uproar as ICO axes adtech probe into Google and IAB
The Information Commissioner’s Office is facing a new threat of legal action following the decision to scrap its investigation into…
Deliveroo appoints Syzygy to ramp up digital marketing
Deliveroo is boosting its digital marketing strategy on the back of a huge growth spurt triggered by the coronavirus lockdown…
Facebook urged to allow sex toy ads as dating app opens
Campaigners are calling on Facebook to rewrite its policies to allow the promotion of sexual wellness products and advice to appropriately aged…