UK confirms scam ad action and opens online ad review
The UK marketing and advertising industry has backed changes to the Government’s Online Safety Bill, which mean scam ads appearing…
online advertising
IAB urges brands to ‘ditch the clickheads’ in new spot
The IAB UK, is attempting to move on from a ruling which deems its adtech framework as breaching GDPR, by showing the love…
Global brands ‘must stop using illegal pop-ups or else’
The bosses of eight of the world’s biggest online advertisers – the CEOs of Procter & Gamble, Unilever, Ford, GM,…
Rob Macdonald goes global as Mars Agency takes off
Mars Agency executive creative chief Rob Macdonald has been promoted to the role of global chief creative officer to guide…
Meta threat to ditch €6bn Euro market ‘is laughable’
Meta’s claim that it will pull most of services – including Facebook and Instagram – out of Europe due legal…
All consuming: Generational divide is closing rapidly
They might not like it much but it appears young people are slowly morphing into their parents – at least…
Adtech framework is sunk; now firms must delete data
The Belgian data protection authority has finally delivered its damning verdict on IAB Europe’s adtech system – used by Google…
Lovehoney spanks Google over SafeSearch site block
Sex toy specialist Lovehoney has attacked the new Google SafeSearch feature – and accompanying changes to the Google search algorithm…
New IAB adtech framework ‘as flawed as the last one’
A reformed adtech system, launched by IAB Europe in response to a ruling that its official framework is in breach…
Govt backs blockchain plan to boost trust in online ads
The UK Government has made a major investment to tackle one of the biggest issues facing the digital advertising market…