Digital transformation ‘is so last year for marketers’
Digital transformation is simply no longer enough; businesses must achieve a state of continual evolution to changes in technology, customer…
online advertising
Generation Z ‘see traditional ads as just a wall of noise’
Targeting Gen Z consumers with traditional advertising is simply a waste of money, with 99% of this age group hitting…
Heaven knows we’re miserable now: Brits shun fun ads
As the cost of living crisis bites harder by the day, Brits have warned brands they are in no mood…
GDPR four years on: €1.6bn in fines but issues remain
It is fair to say that data protection has moved on immeasurably since GDPR came into force on May 25…
Cost of living crisis: Firms must axe ‘we’re in it together’
As the perfect storm rages of price hikes, rising interest rates and stagnating wages, brands are being urged to re-evaluate…
Brands face legal action in ASA influencer crackdown
The ad watchdog has warned brands which jump into bed with “high-risk” influencers they face legal action in a new…
Apple slices up data brokers as privacy war escalates
Apple is ramping up its attack on the data broker industry in a global ad campaign designed to show how…
The world is not enough: Amazon in new data scheme
As the world’s largest online shopping company you might think Amazon would have more than enough data on its customers…
Industry backs junk food ban delay, critics say BOGOF
Government plans to delay the implementation of new restrictions on advertising foods and drinks high in fat, salt, or sugar…
Mind the gap: Marketers split on the power of data
Marketing chiefs are split down the middle when it comes to whether data hinders or helps them, with 42% of…