Online ‘signal loss’ triggers rise in contextual targeting
UK advertisers are responding to the decline of cookies and the shift from opt-out to opt-in consent by ploughing more…
online advertising
WPP swoops for UK influencer marketing agency Goat
WPP Group is continuing its acquisition spree by acquiring data-driven UK influencer marketing agency Goat – which works for Dell,…
Digital outdoor and social media ‘perfect bedfellows’
Premium digital out of home (DOOH) advertising primes and optimises social media campaigns, elevating brand relevance, likeability and authenticity. That…
How marketers can move beyond Google and Meta
2022 was the first year since 2014 that Google and Meta’s combined market share in digital advertising dropped below 50%….
Pink News signs deal to join Ozone advertising platform
UK digital advertising platform Ozone has signed a partnership with LBGTQ+ media brand PinkNews, which will see the publisher become…
Eurostar hires two shops to roll out pan-European ads
Eurostar Group has appointed two DDB agencies to lead its advertising and marketing account, following a competitive pitch handled by…
Asos eyes retail media boost with Criteo partnership
Online fashion giant Asos is aiming to supercharge its global retail media business by signing a three-year partnership with commerce…
Sibling rivalry promotes Guide Dogs’ broader services
UK charity Guide Dogs is launching a national marketing campaign celebrating the wide range of services the organisation offers, with…
Return of pre-Covid media habits to fuel data demand
Claims that Covid would force brands to rewrite the marketing rulebook have finally been blown out of the water with…
Lloyds saddles up to woo kids for Smart Start account
Lloyds Bank is gunning for the youth market with the launch of a new campaign to raise awareness of its…