Ecommerce woes continue as online loyalty evaporates
Fresh evidence has emerged on the fragile state of the online shopping sector, with claims that only 3% of consumers…
online advertising
Brands urged to do more as Brits dismiss green claims
Brits are growing increasingly wary of brands’ environmental claims, with almost half (48%) saying they do not trust companies to…
NHS Blood & Transplant calls for donors in Havas debut
NHS Blood & Transplant is jumping aboard National Blood Week to launch a new campaign, urging more people – especially…
Pinterest brings in Tesco to power new advertising tool
Pinterest has signed a data-powered marketing deal with Tesco Media and its insight sister brand DunnHumby, which will allow brands…
MSQ strikes new private equity deal to boost expansion
International creative and technology agency group MSQ has been given a major boost after being acquired by international private equity…
Saga hands £30m data-driven media brief to iProspect
Over 50s specialist Saga has handed its media strategy, planning and buying account to iProspect UK, consolidating its £30m media…
Don’t forget guts in quest for summer bods, says Activia
Yoghurt brand Activa is aiming to change consumer perceptions of being “summer body ready” by promoting the importance of looking…
Brands must use marketing to ease consumer squeeze
Brands owners are being urged to redouble their efforts to help consumers navigate the continuing cost-of-living crisis, amid claims that inflation…
US agency Joan eyes EMEA growth with London offshoot
US-based independent creative and brand transformation agency Joan Creative is opening a new international office in London as a springboard…
Sagacity seals data-powered partnership with Medialab
Data solutions specialist Sagacity has signed a partnership with independent media agency Medialab to deliver joint products, while enhancing existing…