Online ad issues continue to be major turn-off for CTV
Brands might be ploughing spend into connected TV but the medium is still suffering from many of the issues online…
online advertising
27-year-old plots launch of international agency group
A new agency group, backed by an investment fund and spearheaded by a 27-year-old media and tech entrepreneur, is aiming…
B&Q hammers home that Leap Day is a DIYer bonus
Leap years might be nothing but a pain in the backside for many but B&Q is calling on DIY fans…
‘Overwhelmed’ marketers using over 50 tech platforms
Marketers’ near obsession with jumping into bed with the latest tech might be well-documented – having dumped big data to…
Fashion and beauty rule as Gen Z ‘grow up, calm down’
Marketers looking to get under the skin of Gen Z consumers might need to rethink their targeting strategies, with a…
Industry reveals line up for ad trade mission to SXSW
The UK marketing and advertising industry is ramping up its efforts to push the sector’s exports by returning to major…
Ford swerves ad ban as ASA slams the brakes on probe
Car giant Ford has been given the green light to “keep calm and carry on” advertising its All-Electric Explorer model…
British Council hires Rapp for integrated marketing brief
The British Council, the organisation which works in over 100 countries promoting a wider knowledge of the UK, the English…
Retail media boom to fuel rise of vertical ad platforms
The exponential growth – and resounding success – of retail media is creating opportunities for other commerce-led vertical sectors to…
Meta hit by double whammy over ‘illegal’ data practices
Meta is facing a double data protection showdown on both sides of the English Channel with EU chiefs being urged…