Marketers hit by ‘maelstrom of confusion’ over AI tools
The rise of artificial intelligence may have taken the advertising and marketing industry by storm but in reality the technology…
online advertising
Election fuels warning to brands to keep out of politics
The Labour Party might have convinced more than 120 business leaders – including Iceland boss Richard Walker – to support…
Tealium jumps into bed with Trade Desk for adtech boost
Global customer data platform Tealium has struck a new deal with adtech provider The Trade Desk to offer clients a…
GDPR six years on: Is the EU law still fit for purpose?
GDPR might be six years old, but those four letters are still enough to strike fear into many people working…
Marketers back new digital law to fight rogue firms
While the data protection reforms might have slipped through the net, the marketing industry has welcomed the fact that the…
Krow promotes creative chiefs to joint group ECD roles
Krow Group is embracing the power of three by appoining a trio of group executive creative directors as part of…
TMW axes Unlimited as it unveils Freely launch activity
Freely, the new free TV service by the BBC, ITV, Channel 4, and Channel 5, has launched its first integrated…
Chris Ward returns to River Group to drive expansion
Former agency chief Chris Ward has returned to The River Group, six years after stepping down to concentrate on his…
Social media new wave fails to knock email off top spot
Brands might be ploughing ever more budget into social media advertising but email marketing continues to be the most effective…
Blade Master aims to cut it for Wilkinson Sword blitz
Wilkinson Sword has ditched the classic “best a man can get” for a new pan-European campaign which aims to position…