Dr Martens kicks off ‘Tough as You’ worldwide ad blitz
Dr Martens is launching its global autumn/winter 2019 campaign through We Are Social, designed to showcase the brand’s heritage and…
online advertising
Dr Martens online sales surge gives rivals a good kicking
Dr Martens – the original “bovver boot” now sported by everyone from Gigi Hadid and Jessica Alba to Brooklyn Beckham…
GDPR fuels €445,000 sales fall for online firms in EU
Brussels may have hailed GDPR for “bearing fruit” but European online businesses are threatening to wither on the vine, with…
M&S banks on paid search with NMPi for online revival
Marks & Spencer is aiming to boost its online traffic – and boost its turnaround – by appointing digital agency…
Consumers demand quality not quantity from online ads
Client marketers must stop treating online advertising as a way of turning consumers into sales fodder and start treating the…
Online growth to slow to 20 year low, can mail benefit?
Another day, another prediction that digital will continue to gobble up marketing budgets, only the latest study – which forecasts…
The big squeeze: digital ad duopoly to be probed at last
The Competition & Markets Authority has finally launched its investigation into the way Google and Facebook dominate the £13bn UK…
ICO urged to act now on adtech or be seen as soft touch
The Information Commissioner’s Office has been warned by industry experts that it risks being seen as “all mouth, no trousers”…
ICO: online ad industry ‘leaving millions at risk of harm’
The online ad industry’s “immature” understanding of data protection is triggering the mass unlawful use of consumer data for real-time…
Eye don’t believe it: ads needn’t be seen to be effective
Those who believe the current online measurement metrics are laughable might want to look away; the latest research now claims…