Adspend to slow even if the UK secures Brexit deal
UK advertising spend is forecast to slow this year to 4.6%, with challenging times for direct mail and TV and…
online advertising
‘Sexy schoolgirl’ ad ripped down by the ad watchdog
An Amazon retailer has fallen foul of the ad watchdog over a listing for a ‘sexy schoolgirl’ outfit which has…
Google ruling puts digital marketing industry on alert
Google might be the one licking its wounds after being hit by the first major fine under GDPR but the…
Optimisation working as online ad viewability stabilises
The UK online advertising market has maintained the viewability gains it made in Q1 and Q2 – when they reached…
Dating site takes a pounding over mobile gaming ads
Adult dating site Lay Matures has been chastised by the ad watchdog for running two racy pop-ups within online gaming…
Direct mail growth set to defy the harbingers of doom
Direct mail is predicted to record its second highest growth rate in eight years during 2018, beaten only by last…
eBay launches ad targeting platform for local business
eBay Advertising has soft-launched a new platform designed to help local firms reach new customers and build their businesses by…
Google faces £3bn High Court battle over data tracking
A group of disgruntled Google users – led by former Which? director Richard Lloyd – has started a class action…
Top brands ‘draw line in sand’ over online ad shambles
The world’s top brands – which just so happen to be the biggest online advertisers, too – have issued their…
ASA reveals huge surge in complaints about online ads
The effectiveness of online ads may still be open to debate, but one thing is certain, consumers are growing increasingly…