UK overtakes Germany as online ad viewability rises
UK online ad viewability levels have been the bane of marketers’ lives for years but things could be finally looking…
online advertising
Dixons Carphone hires chief for digital transformation
Dixons Carphone is banking on a data-centric strategy to reverse its slump after hiring the man credited with turning home…
Industry gets set to hobnob as Matt Hancock moves up
Marketing trade bodies have bent over backwards to welcome Digital Minister Nick Hancock’s promotion to Secretary of State for Culture, Media…
Lack of transparency piles pressure on programmatic
Fresh evidence has emerged of a crisis of confidence over programmatic buying among top marketers, with the vast majority (80%)…
Fetch Media turns tables on Uber in $20m legal battle
Any chance Uber would be able to put its troubles behind it in 2018 have been scuppered by Dentsu-owned mobile…
Online industry in dock over covert data capture tactics
The online advertising industry is facing a new privacy row amid claims that brands are being offered personal data from…
Insight overhaul sees Kuoni axe TV for digital and mail
Upmarket travel operator Kuoni is ditching TV advertising for the first time in five years for its main Christmas and…
Programmatic fears fail to halt march of the machines
It seems that despite widespread concerns that programmatic advertising is open to fraud, when push comes to shove brand owners…
Online display ads ‘also drive instore sales’ with 2:1 ROI
Concerns that online display ads rarely bring in revenue have been allayed – within the retail sector at least –…
Clients fear programmatic ads are wide open to abuse
Programmatic online advertising might be grabbing the lion’s share of marketing budgets but a combination of client naivety and agencies’…