WPNC kicks off campaign for Oxfam ‘Lifesaver Cube’
Oxfam has launched an integrated direct marketing campaign to generate support for its emergency response work, as part of its…
online advertising
Rise of engagement to spark bonanza for data and tech
Data and technology will be the big winners in 2018, according to a new global study by Group M, which…
Year Ahead: Judith Donovan on the opportunity for mail
Debate has been raging for years over whether direct mail can really stand the test of time, especially in an…
Why GDPR could finally make online ads accountable
Almost daily, out comes a new GDPR nightmare, from the recent World Federation of Advertisers survey which revealed 70% of…
Programmatic turns snail mail to smart mail in a shot
History has taught us that one medium never replaces another. The advent of television didn’t spell the end of radio…
39 million Brits feel alienated by advertising campaigns
A new study has confirmed the marketing industry’s blinkered view of UK consumers with just one in ten Brits feeling…
Sort out your privacy notices or face action, ICO warns
Organisations must be far more open, honest and transparent in their online privacy notices or face the risk of enforcement…
Ominous signs for Twitter as marketers ditch platform
Twitter may be viewed as an essential marketing tool in some quarters but it appears to be losing its shine…
Educate the educators to power DM industry, MPs told
The Government must do more to support the data-driven marketing industry by overhauling the education system so that the next…
First consecutive rise in online ad views yet UK still lags
UK online advertising viewability has risen for the second consecutive quarter for the first time ever to reach 52% –…