Gambling firm hit with £670k fine for marketing gaffe
The Gambling Commission is ratcheting up its attack on betting firms which continue to send marketing to self-confessed “problem gamblers”…
online advertising
Direct mail budgets hold firm as adspend hits £22.2bn
Direct mail continues to prove its mettle within the UK marketing mix, helped by a strong performance in Q3 2017,…
Lords demand clampdown on ‘murky’ online ad industry
The House of Lords Communications Committee has slammed the online ad market – despite hailing the wider industry as a…
Brands to spend £3.3bn on social media ads this year
The Facebook data row and ongoing concerns over accountability and measurement are unlikely to halt the march of social media…
Major marketing cock-up triggers £1m fine for Sky Bet
The Gambling Commission has slapped a £1m fine on Sky Bet for huge failings over how it dealt with problem…
Snapchat touted as ‘one to watch’ despite Jenner blast
Social media star Kylie Jenner may be ‘sooo over’ Snapchat but the mobile network is expected to generate around £105m…
Watchdog probes ‘blurring of the lines’ in online ads
The Advertising Standards Authority is launching an investigation into consumers’ ability to recognise online “ads as ads” following fears that…
Data fears dominate in fresh call for adtech crackdown
In the same week that Unilever threatened an online ad boycott and Google finally launched its much-hyped ad blocking service,…
Unilever ad threat fuels call for collaborative approach
Facebook has responded to Unilever’s threat to pull advertising if tech companies allow their platforms to “breed division” by backing …
Top brands using dark tactics to boost sales and data
Major retailers including Amazon, Boohoo and Very have been accused of using so-called “dark UX” methods, in which website interfaces…