Now ICO leans on brands to combat adtech data abuse
Brand owners should take a long hard look in the mirror over their part in funding the adtech industry by advertising…
online advertising
Protein World hands brief to former Apprentice winner
Protein World, the brand which will be forever associated with the controversial “are you beach body ready?” ad that was…
Mumsnet hails personalisation strategy for CTR boom
Mumsnet, which – depending on who you believe – is either the online home of misandry or a lifeline for…
Dead loss: Online content blockers shoot down UK sites
UK news publishers are losing tens of millions of pounds in revenue each year because brand safety measures – designed…
Pandora hunts digital, tech and data teams for new hub
Pandora, the upmarket jewellery brand sported by the likes of Mel B, Olivia Culpo, Jessica Wang and Camilla Luddington, is…
ICO faces legal challenge over failure to tackle adtech
The organisations behind the first GDPR complaints about realtime bidding – which triggered a formal investigation into the practice –…
Digital bobby-dazzlers put ROI and data quality in dark
Marketers are so hypnotised by the glare of the latest “shiny” digital channels that they are ploughing more and more adspend…
Swipe left: Top apps accused of ‘insane’ GDPR violation
The adtech industry has once again been caught with its trousers down over alleged mass abuse of personal data following…
Digital ad body acts over ‘mass unlawful use of data’
The Internet Advertising Bureau UK has finally committed to bring advertisers in line with legislation covering realtime bidding, over six months after…
YouTube cuts off targeted kids ads in global overhaul
Brand owners will no longer be able to run targeted ads on YouTube kids’ videos – and the comments section…