Brentford FC makes it a hat-trick for Fresh Relevance
Brentford FC has become the latest Premier League team to bolster its online personalisation strategy for fans, joining Wolves and…
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Wolves FC reaches for top of the personalisation league
Wolverhampton Wanderers FC might be blowing hot and cold in the Premier League this season but off the pitch its…
Decoding loyalty secrets with transactional frequency
As changeable as the world of retail is, transaction frequency – the rate at which an individual customer spends at…
Havas in global deal to boost clients’ ecommerce efforts
Marketing services giant Havas has signed a global deal with cloud-based ecommerce software company Mirakl in a move which it…
No ding-dong: Avon admits parties ‘not for everybody’
Avon, the global direct-sell beauty company that can trace its roots back to the 1880s, is shaking up its shopping…
Glum mum gets ‘the one she wants’ in Dunelm ad blitz
Homewares retailer Dunelm is channelling the Grease classic “You’re the One that I Want” to push the breadth of its…
Marketers ‘must move beyond seductive demographics’
Further evidence has emerged for marketers to move beyond broad-based demographic data – no matter how simple and seductive it…
West Ham Utd hammers out deal with Fresh Relevance
West Ham United FC will be hoping to return to winning ways on the pitch after last weekend’s 3-1 drubbing…
Promiscuous Brits dump brand loyalty in hunt for deals
Retailers’ response to the cost of living crisis is threatening to wreak havoc on the high street and beyond for…
Brits plot ‘thoughtful’ Xmas; others plot festive getaway
The cost of living crisis is, perhaps unsurprisingly, once again set to have a major impact on Christmas spending; extravagant…