TikTok merchants go ‘up West’ with Oxford St pop-up
TikTok is venturing into the land of bricks and mortar retail by opening a pop-up shop on London’s Oxford Street…
online shopping
John Lewis bigs up Salesforce in driving data strategy
John Lewis Partnership has hailed the implementation of a Salesforce platform in transforming its data-driven marketing strategy as it strives…
Brand new second hand: Brits turn to refurbed tech
The days when games consoles, hi-fi kit and computers were thrown out as soon as an upgrade was available appear…
Online sales fall won’t stop long march to digital future
The fall in UK online shopping sales to pre-Covid levels is only likely to be a “blip”, with the long-term…
Retail marketers in dock over customer bombardment
Retailers might be under more pressure than ever but it seems their marketing is simply not rising to the challenge,…
Loyalty clubs helping retailers and shoppers fight crisis
UK consumers might be increasingly reliant on loyalty schemes during the current economic crisis but it seems they are also…
Ecommerce woes continue as online loyalty evaporates
Fresh evidence has emerged on the fragile state of the online shopping sector, with claims that only 3% of consumers…
‘New normal’ finally debunked as online sales plummet
Those who predicted that Covid would trigger a permanent online shopping boom – as part of the “new normal” –…
eBay gets dressed up for Love Island sponsorship blitz
eBay UK is tapping into its headline sponsorship of ITV2’s Love Island with a new marketing campaign, designed to accommodate people…
Brits get their gear together for summer festival fever
UK consumers are gearing up the biggest ever festival season this summer, with one in five Brits (20%) planning to…