Levi’s ramps up data strategy with first digital chief
Levi Strauss & Co has appointed its first chief digital officer, in a move designed to bring together the brand’s…
online shopping
Online shopping giant pools media brief into iProspect
European online shopping giant Zalando has consolidated its global media account into Dentsu-owned iProspect, following a competitive pitch. The company says…
Asos signs up for InMoment platform to bolster CX
Online fashion giant Asos is aiming to boost its data-driven strategy by implementing a new analysis platform aimed at improving…
Charles Tyrwhitt implements marketing insight tool
Men’s clothing brand Charles Tyrwhitt is implementing a new data and analytics platform to organise, consolidate and streamline its view…
Ocado brings in Tableau for new B2B data insight tool
Ocado has launched a new data insight platform – powered by Tableau – designed to help its suppliers boost their…
Motorway ad run off the road by rival We Buy Any Car
Online used car service Motorway has been forced to ditch its claim that customers “could get up to £1,000 more”…
Boots bigs up Black Friday sales after record orders
Boots has hailed its Black Friday performance, insisting that its Boots.com website achieved record-breaking sales to date, with over three…
Fresh call for postal strike talks offers glimmer of hope
The direct mail industry could – just could – be in for some festive cheer after postal union bosses appear…
Brits’ reluctance to hand over data hits festive activity
Brand owners’ efforts to get up close and personal with their customers this festive season are being hampered by consumers’…
Brits still craving festive shopping trips despite cost
Over half of Brits believe shopping online is cheaper than physical retail, although retailers are still set to benefit this…