Avon rings the changes with first campaign on TikTok
Avon, the global beauty company that can trace its roots back to the 1880s, has made its debut on TikTok,…
online shopping
‘Loadsamoney’ Brits plan to spend, spend, spend savings
Retailers are being urged to get in shape for consumers to splash the cash, with new figures claiming that Brits…
Ecommerce to triple to $1.4tn as clothes sales go XXXL
The online home shopping market is set for a new wave of expansion on the back of the Covid pandemic,…
Glam frock: Brits set to ditch trackies as lockdown lifts
Retailers must get ready for a huge surge in spending over the coming weeks, as Monday’s planned lifting of the…
Kingfisher strategy delivers in spades as web sales soar
Retail group Kingfisher, which owns B&Q and Screwfix, is reaping the benefits of both a lockdown DIY boom and its…
CX demands emotion and Darwinist functional efficiency
Brands striving to create standout customer experiences must get back to basics by embracing both efficiency and emotion to make…
Luxury fans, and ICO, boost Hotel Chocolat online sales
It seems the mystery shopper at the Information Commissioner’s Office is not the only one craving the delights of Hotel…
Price is right as Aldi gets thumbs up from UK shoppers
Aldi’s middle aisle Specialbuys might get shoppers into a tizz on Thursdays and Sundays but it seems the everyday bargains…
Agencies on alert as used-car platform hires first CMO
Used-car online platform Motorway has brought in the man who had a key role in Moneysupermarket’s brand relaunch and the…
Brits turn to booze and beauty to survive Lockdown 3.0
Brits have been stocking up on booze and make-up – but not necessarily at the same time – as January…