New campaign aims to get young into the great outdoors
Britain’s youth are being enticed into connecting with the great outdoors and tackle one of the root causes the spiralling…
outdoor media
Taboo busting cancer charity ad busted by ad watchdog
A poster campaign by charity Girl vs Cancer, designed to make sex after cancer “a less taboo part of treatment…
ASA rips down OnlyFans poster over ‘coquettish’ imagery
OnlyFans model Emily Rose has been spanked by the ad watchdog over a raunchy poster showing her posing in underwear,…
What’s in store for 2024… for the outdoor ad industry?
Whether it is Tesco using digital billboards to direct supportive messaging to the UK Muslim community during Ramadan, or The…
Body-care start-up Luna slaps vulva over ‘phallic Tate’
Luna Daily, a challenger body-care start-up on a mission to remove the feminine hygiene category as it is known today,…
Homeprotect ad blitz flags up properties it won’t insure
Homeprotect, the direct-to-online-consumer insurer that specialises in home cover, is aiming to show how it will provide insurance for nearly…
Taco Bell gets close to the bone with ‘Taco Tuesday’
Taco Bell UK is risking the wrath of the easily offended with a new tongue in cheek outdoor and social…
Trussell Trust launches food bank appeal in real-time
Food bank charity the Trussell Trust has launched a dynamic out-of-home campaign that alerts shoppers to the real-time needs of…
BT becomes launch client for 100% recycled posters
Outdoor specialist Posterscope has launched 100% recycled and recyclable 48 and 96 sheet roadside format posters, with a new nationwide…
Shell cracks as ASA sinks three ads for greenwashing
Oil and gas giant Shell has hit the roof and claimed the ad watchdog could slow the take-up of renewable…