Traditional channels set to benefit from cookie demise
Direct mail, TV, outdoor and radio will all see an increase in marketing spend as a result of the demise of…
outdoor media
‘Kidults’ reject hedonistic years to settle down early
The days when all young adults wanted to do was “have it large” with copious amounts of sex, drugs and…
Posterscope tool forecasts when consumers will return
Brand owners who ditched outdoor advertising in their droves due to Covid restrictions have been given the heads-up on when…
Durex urges ladies to get moist and lube up for funtimes
Fresh from tackling “back door” action, Durex is aiming to further shake things up in the bedroom with a new…
BrewDog flayed yet again as green claim turns air blue
BrewDog is continuing to stick two fingers up to the ad watchdog – quite literally – after being forced to…
Asda pumps fuel data to get motorists to the forecourt
Asda has become the first supermarket brand to sign up for Posterscope’s “Ecos Now” programmatic platform to drive awareness of…
Any hole’s a goal: Durex aims to normalise ‘rear action’
Durex is attempting to ram anal sex straight into the “mainstream” in an effort to educate consumers to the joys…
Customer data to boost value of location ads to $163bn
The inexorable rise of data-driven marketing is set to fuel major growth in location-based advertising, with a new forecast predicting…
‘Finger Lickin’ Bad’: KFC ad campaign faces the chop
KFC is facing a major headache over its latest “Finger Lickin’ Good” ad campaign, which features a host of customers…
Missguided insists that it is misunderstood as ASA acts
Fashion brand Missguided has found to its cost that there is a fine line between female empowerment and objectification after…