Young and old on different planets for ad campaigns
Brands that are trying to appeal to mass audiences – no matter what their age – are facing an uphill…
outdoor media
Virgin Media hits back at BT over broadband ‘bullshit’
Virgin Media has launched a swift response to BT’s latest regional ad campaign, which slams Virgin’s “unreliable” services, by countering…
ASA plays it safe with new gender stereotype ad bans
The ad watchdog has managed to avoid a repetition of the backlash which was triggered by its first ever rulings…
Tesco rips down Clubcard Plus ad as Mel B gets Scary
Tesco has been forced to tear down a key execution of its Clubcard Plus ad campaign featuring Spice Girl Mel…
Clear Channel grovels and axes ‘StopStella’ pro-life ads
Outdoor advertising giant Clear Channel has been forced to review its ad clearance procedures after being battered for approving a…
‘Hot wife’ ad gets stripped down for objectifying women
A poster campaign for a Nottingham air conditioning company, featuring a woman in a T-shirt and denim shorts with the…
ASA rips down RBS ‘suicides and bank crimes’ poster
A poster ad for campaign group Banks Claims Group, which claimed the Royal Bank of Scotland had blood on its…
Three steps to ensure location data puts you on the map
There is growing recognition that the application of sophisticated behavioural insights, derived from location-based data, has the potential to unlock significant…
‘Hot wife’ poster gets the blood boiling in Nottingham
A poster campaign for a Nottingham air conditioning company, which features the strapline “your wife is hot”, is still running…
‘Distasteful’ horror movie ad spared chainsaw massacre
A “distasteful” bus-side poster for the cinema release of the film Pet Sematary has been given the green light by…