Outdoor media groups plan mass roll out of beacons
The outdoor ad industry is continuing to beef up its use of data-driven marketing with a new deal between Exterion…
outdoor media
Brands offered deep insight on Underground users
Exterion Media, the company which runs all London Underground advertising, is launching a new insight tool which will tap into…
Ripped out heart ad lands Crimestoppers in bother
Crimestoppers has had its collar felt by the ad watchdog over a campaign which attempted to tackle drug-related violence by…
Mobile giant appoints Communisis
Everything Everywhere, the company which owns T-Mobile and Orange in the UK, has appointed Communisis to handle the running of…