Flash a-ah: P&G Dust Magnet ad gets clean bill of health
The latest TV ad for Procter & Gamble’s Flash Dust Magnet might be cheesy, even annoying, but according to the…
Procter & Gamble
New formula Fairy scrubs up better than rivals, says ASA
It is official – new formula Fairy Liquid really is more effective than rival brands at getting shot of grime…
Unilever ad threat fuels call for collaborative approach
Facebook has responded to Unilever’s threat to pull advertising if tech companies allow their platforms to “breed division” by backing …
Proximity appoints head of content
Proximity London has recruited digital copywriter Tim Bax as head of content for the agency; an appointment which it claims…