UK retailers ‘sitting on £1.7bn data and media cash cow’
UK grocery retailers could claw in an extra £1.7bn worth of revenue by using the customer data and insights they…
publishing
Incisive Media grovels over breach of readership data
Incisive Media, the publishing firm behind the likes of Computing, The Inquirer, Investment Week and V3, has been forced to…
Optimisation platform boosts Condé Nast engagement
Condé Nast, the company behind Vogue, GQ, and Vanity Fair, is hailing the implementation of a new optimisation platform for…
Future embraces AI to boost personalised marketing
Future, the publishing company behind Total Film, Music Week and Four Four Two, is building a 360-degree profile of its…
Printing giant launches ‘green’ alternative to polywrap
Brand owners are being offered a new translucent paper-based wrapping solution – that can be used in direct mail campaigns…
Bentley hires Dialogue to revamp customer magazine
Bentley Motors has appointed Archant Dialogue to overhaul its content marketing strategy and revamp the brand’s international customer publication, Bentley…