Knorr jumps into bed with Ann Summers for ‘Knorrplay’
Unilever stock brand Knorr is aiming to spice things up by jumping into bed with multi-channel adult retailer Ann Summers…
retail marketing
Ex-John Lewis chief takes up passion role at the V&A
Former John Lewis Partnership customer director Charlotte Lock has joined the V&A as director of audiences, just weeks after leaving…
Matalan customer chief exits as senior exodus continues
Matalan chief customer and omnichannel officer Ali Jones has joined the senior exodus at the cut-price designer chain, which has…
Co-op seeks membership boost with Samsung O2 deal
Co-op is taking a novel approach to boosting its UK membership by partnering with Dentsu to automatically install its app…
Mario time: Pringles plays on nostalgia for gaming tie-up
Pringles has launched a nostalgia-fuelled campaign rooted in 1990s gaming culture, to flag up its partnership with 40-year-old gaming brand…
Kingfisher drafts in Asda chief Simon Jury as new CDO
Kingfisher has raided beleaguered supermarket giant Asda to appoint its new chief data officer, as the B&Q and Screwfix owner…
Dunn: Most retail AI efforts are doomed due to poor data
Edwina Dunn, one of the most highly respected data professionals in the business, has warned the retailers industry’s drive to…
John Lewis chief Lock departs to take up ‘passion role’
The John Lewis Partnership executive who has led the retail group’s reprise of its Never Knowingly Undersold price promise is…
Tena Men bolsters ‘leaky defences’ with rugby tie-up
Tena Men is tapping into “dry January” for a new campaign designed to tackle the stigma surrounding male incontinence, fronted…
Tesco and Sainsbury’s wrap up Xmas as sales top £13bn
Tesco and Sainsbury’s have emerged victorious in the battle for festive supermarket sales, witnessing increases of 5% and 3.5%, respectively,…