‘Secret sauce’ to turn shoppers into brand champions
Brand owners are being urged to tap into the “secret sauce” of effective relationship marketing, with a new study revealing…
retail marketing
Tesco eyes Clubcard shift amid ‘seismic’ GenAI shake-up
Tesco is considering major changes to its Clubcard loyalty programme by tapping into generative AI in an effort to help…
Trip through time opens John Lewis three-part ad series
The countdown to Christmas has started early at John Lewis, which is launching the first ad in a three-part series…
Very Group overhaul to fuel expansion of retail media
Online shopping giant the Very Group, the company behind Very.co.uk and Littlewoods, has overhauled its retail media proposition, amid plans…
Sainsbury’s brings in SAP to ‘revolutionise’ tech systems
Sainsbury’s has signed a group-wide deal with German tech giant SAP in a move which it insists will “revolutionise” its…
John Lewis to bring back ‘Never Knowingly Undersold’
Retailer John Lewis has made a major U-turn on its positioning by bringing back its 100-year-old “Never Knowingly Undersold” pledge…
Morrisons launches new burst for More Card scheme
Morrisons is ratcheting up its commitment to the More Card loyalty scheme with the launch of a new brand platform…
Asda Rewards blitz to give ‘millions’ to primary schools
Asda making millions of pounds available to UK primary schools by encouraging families to use its loyalty programme – Asda…
Damart hires 26PMX for data-driven digital overhaul
Clothing and homewares brand Damart, which was founded over 70 years ago in Norther France, is gearing up for a…
Jingle bells: Retailers set for bumper ‘golden quarter’
Retail marketers are set for the biggest “golden quarter” since 2021, with consumers planning to shop earlier this year amid…