Shoppers go wild as Brits debunk Black Friday fatigue
Claims that Black Friday is losing its appeal appear to be wide of the mark, to put it mildly, with…
retail marketing
SMG poaches DunnHumby chief to woo media agencies
SMG, the retail media specialist which operates the Boots, Morrisons, Co-op, Asda and Very Group networks, among others, is launching…
Clients get new insights as LiveRamp boosts Kantar deal
Brands which have signed up to the LiveRamp data collaboration platform are being offered enhanced shopper behavioural data following an…
CMA clears grocers of loyalty pricing and data abuse
The UK competition regulator has finally concluded its investigation into supermarket loyalty scheme pricing, dismissing claims that the strategy is…
Prezzo drafts in new CMO as recovery plan takes shape
Italian restaurant chain Prezzo is aiming to shake up its customer experience strategy with the appointment of a former Pret…
Christmas number one ‘no guarantee of sales success’
Brand owners might strive each year to get their festive ads to ride high in the popularity charts but success…
Bargain loving Brits won’t give up all data for discounts
British shoppers’ obsession with price continues to dominate the retail market, but most are willing to share only certain personal…
Horlicks gets down with the kids for Chocoland launch
Horlicks is continuing its drive to become more relevant to the younger generation with a new variant, Horlicks Kids, Chocoland,…
Pets at Home hires media shop for data-driven overhaul
Pets at Home UK is ramping up its use of data-driven marketing by overhauling its media, content and commerce strategy…
UGC and social boom as omnichannel shopping soars
Major shifts in consumer behaviour are making the world far more complex for both brands and retailers, with the rise…