M&S launches trials of virtual clothing try-on service
Marks & Spencer is boosting its use of technology to trial an in-store virtual reality fitting service, enabling customers to…
retail marketing
Online shopping giant pools media brief into iProspect
European online shopping giant Zalando has consolidated its global media account into Dentsu-owned iProspect, following a competitive pitch. The company says…
Penny finally drops as firms prioritise customer loyalty
Brand owners have at last woken up to the fact that customer retention should be the primary focus over customer…
Tesco expands instore digital network for advertisers
Tesco is planning to set up hundreds of extra instore digital screens as part of its “connected store” customer engagement…
Brits swerve financial squeeze as spending holds firm
Businesses might be bracing themselves for a challenging 12 months but consumer card spending data from the past year signals that it…
Retail media to hit £21bn in drive for first-party data
Retail media is one of the fastest-growing sectors within the digital advertising industry, with spend forecast to grow from €8bn…
Tesco reboots media platform for ‘precision at scale’
Tesco has signed a raft of new “offsite” partners for its Media & Insight Platform as part of a major…
John Lewis festive ad nets top spot on social channels
It seems Christmas ads not only divide opinion among the marketing and advertising community, consumers are also split down the…
Charles Tyrwhitt implements marketing insight tool
Men’s clothing brand Charles Tyrwhitt is implementing a new data and analytics platform to organise, consolidate and streamline its view…
Ocado brings in Tableau for new B2B data insight tool
Ocado has launched a new data insight platform – powered by Tableau – designed to help its suppliers boost their…