M&S launches entry-level data programme for all staff
Marks & Spencer is expanding its data academy to make training more accessible to all staff with the launch of…
retail marketing
eBay goes online shopping on Asos to find new CMO
As brands across the UK aim to lure in consumers with Cyber Monday offers, it seems that eBay has been…
Black Friday surge knocks out Currys PC World website
Currys PC World has broken the first rule of Black Friday online trading and has been forced to apologise to…
Sainsbury’s gives brands access to online ad platform
Brand owners and their agencies will be able to launch targeted advertising across the Sainsbury’s website and receive realtime return…
Markey exits TSB for Boots’ data-driven marketing blitz
TSB marketing chief Pete Markey has quit after three years with the bank to join Boots UK as CMO to spearhead…
Kingfisher buys trades digital platform for UK launch
Kingfisher, the company behind DIY and trade suppliers B&Q and Screwfix, is aiming to further cash in on the booming…
Top retailers fingered over ‘Black Friday mega deals’
Retailers may be relying on a Black Friday bonanza to make up for sales lost during the Covid-19 pandemic but…
Tesco repents as Clubcard mailer goes to ‘Mr Tit Wank’
Tesco might have won many plaudits for its data-driven strategy, with Clubcard data permeating every corner of the retailer’s business, but not…
Medialab walks off with posh petfood brand Forthglade
Natural petfood specialist Forthglade, which has been making upmarket dogs’ dinners for nearly 50 years, has appointed Medialab as its…
Sainsbury’s rebuilds Habitat with ecommerce strategy
Sainsbury’s is giving its Habitat brand a major online makeover with plans to close its flagship Tottenham Court Road store…