Co-op hires BBC chief to lead data ‘centre of excellence’
The Co-op has turned to the broadcast industry to appoint a new head of CRM and customer experience, bringing in…
retail marketing
Local shops thrive despite Christmas online stampede
Online retail sales soared by 52.2% throughout December but still fell just short of overtaking in-store sales, meaning the first…
UK retailers axe deliveries to EU over extra Brexit costs
John Lewis, Asos and Fortnum & Mason are among the first UK brands to scrap deliveries to EU countries, with…
Sainsbury’s expands Organic brief as online sales surge
Sainsbury’s is aiming to further boost its digital presence to capitalise on a massive surge in online shopping over the…
Specialist online retailers pull the plug on UK deliveries
Cabinet Office Minister Michael Gove’s claim that London and Brussels will enjoy a “special relationship” post-Brexit appears to have been…
Covid my arse! Brits get down and dirty to combat virus
The coronavirus pandemic might have caused a lot of anguish and pain but it seems Brits are turning to the bedroom…
Revealed: The Christmas TV ads with the highest EQ
Decision Marketing‘s resident Christmas TV ad critic Jonathan Spooner might beg to differ but a new study insists that Aldi,…
Brits don’t act on impulse when buying on the Internet
There is little doubt that consumers have woken up to the joys of ecommerce but this shift online is taking…
Online shopping surge puts marketing plans in disarray
The Covid vaccine might be ready for roll-out but coronavirus fuelled shifts in consumer shopping behaviour have caught marketers with…
Ikea to axe print catalogue as digital drive accelerates
Ikea is halting the presses on its print catalogue after 70 years of publication as part of the Swedish flatpack…