Lidl hires We Are Social for digital marketing business
Lidl GB handed its social media marketing account to We Are Social, following a review that kicked off in January…
retail marketing
Ocado boom to push M&S shoppers to back of the queue
Marks & Spencer customers licking their lips at the prospect of getting their food delivered through Ocado could be left…
M&S relaunches Sparks for digital-only loyalty scheme
Marks & Spencer is planning a major overhaul of its Sparks loyalty programme, ditching the physical cards and relaunching it…
Dunelm eyes Covid cushion with virtual shopping tool
Homeware retailer Dunelm – whose meteoric rise has coincided with John Lewis’ catastrophic demise – is now attempting to trounce…
Grey expectations: Over-55s switch to online shopping
More than a third of over-55s say they will permanently shun the high street and switch to online shopping for…
Kingfisher builds B&Q and Screwfix digital operations
DIY group Kingfisher, which owns B&Q and Screwfix, is planning to expand the ecommerce strategy which has kept its outlets…
Forget material world, here come caring, sharing Brits
As the UK coronavirus lockdown eases, a new conscientious, community-loving and less materialistic consumer is emerging, with brands being urged to…
Molton Brown opens review of data and insight strategy
Molton Brown, the upmarket British fragrance and personal care brand, is launching a review of its data and insight strategy,…
Waitrose and John Lewis offer online health workshops
Waitrose and John Lewis are offering loyalty programme members a series of free virtual workshops on health and well-being, to…
Tesco praised and slated as public delivers virus verdict
Predictions that consumers would punish brands for their perceived poor response to the Covid-19 pandemic appear to have come back…