Royal Mail tries softly, softly approach to ID theft blitz
Royal Mail is knocked its use of shock tactics on the head for the launch of a new ad campaign…
Royal Mail
Royal Mail marketing chief Chisholm joins top exodus
Royal Mail has lost its second top-level marketer in just over three months with head of marketing Fraser Chisholm following…
Direct mail revival ‘already under way’ – industry chiefs
Direct marketing industry chiefs have pooh-poohed predictions that direct mail volumes will continue to dive for the next 12 months…
Direct mail volumes face yet another 12 months of pain
Royal Mail is bracing itself for another year of pain for direct mail volumes, which will crash by a further…
Royal Mail expands DIY direct mail to digital marketing
Royal Mail is aiming to increase take-up of direct mail by digital marketers by integrating its DIY mailing scheme, MailshotMaker,…
Consumers find direct mail more relevant since GDPR
Predictions that the direct mail market would benefit from GDPR have yet to come to fruition but consumers at least…
Harman exits Royal Mail following top-level shake-up
Royal Mail Group managing director of media Jonathan Harman has left the postal giant by mutual consent as part of…
Royal Mail urged to do more to counter direct mail fall
Royal Mail’s warning that GDPR nervousness could lead to a decline in direct mail has proved all too accurate after…
How direct mail can cut through the digital deluge
When email first became a widespread communication tool, its immediacy and targetability convinced many industry experts that it would become…
Charity sector urged to relearn the craft of direct mail
Oxfam’s deputy director of fundraising Nick Pride has bigged up the role direct mail can play in charity marketing and…