Royal Mail

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Mailshots in mix gives 20% lift

Combining direct mail with other marketing activities increases campaign payback by up to 20 per cent, according to a study,…


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Collect+ rolls out parcel service

A new service which allows consumers and small businesses to send parcels through 3,500 local shops is being rolled out…


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Junk deluge irks Daily Mail – again

Royal Mail is reportedly planning a fivefold increase in revenue from unaddressed direct mail, according to Middle England’s bible, the…



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Met acts on overseas scammers

The Metropolitan Police has closed five virtual offices used by direct mail scammers and seized thousands of letters in a…


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PM offers olive branch to posties

David Cameron has attempted to appease disgruntled posties – riled over Royal Mail sell-off plans – by sending a letter…


Rush move confirms TBCH demise

Baber Smith hires Proximity chief

Baber Smith has appointed Proximity London director of client services and managing partner Emma Rush as managing director, following the…


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Royal Mail builds D2D data tool

Brand owners will be able to drill down into door-drop campaigns to sort, evaluate and interrogate the results at an…