Royal Mail battered over harrowing ID theft campaign
Royal Mail chiefs have been left to lick their wounds after being battered by the ad watchdog over a campaign,…
Royal Mail
MarketReach starts major push for programmatic mail
Royal Mail MarketReach is launching a new campaign through Lida to promote the benefits of its programmatic mail service, fronted…
Fears grow that postal dispute will cripple mail revival
The direct marketing industry is calling for both Royal Mail and the Communications Workers Union to get back round the…
Brands urged to clean up data to clean up with GDPR
Businesses are being urged to put data cleanliness at the top of their agenda when it comes to getting in…
DMA calls for urgent talks as posties threaten to strike
The DMA is urging both Royal Mail and the Communications Workers Union to “urgently” settle their differences following confirmation that…
Direct mail shines like a beacon in ‘post-truth world’
Direct mail may still be derided as “shit that folds” in adland but in the real world the humble mailshot…
Royal Mail turns to ‘The Force’ with Star Wars collection
Royal Mail is aiming to get “The Force” on its side as it tries to boost its letters business with…
Lance Hill quits MarketReach for the Lettershop Group
Royal Mail MarketReach’s head of media specialists, Lance Hill, has left the company to return to the Lettershop Group. Hill,…
Mailing house industry body SMP launches online portal
The Strategic Mailing Partnership (SMP), the industry group set up to promote direct mail and build closer ties between mailing…
Trials begin for Royal Mail doorstep collection service
Royal Mail is trialling a new doorstep mail collection service for consumers, marking the first time that posties have collected…