Use GDPR to reshape your customer engagement efforts
When GDPR comes into effect in May, data accuracy will certainly be crucial, but the ways in which the new…
Royal Mail
Direct mail giants join war on £10bn postal scammers
The UK’s leading direct mail companies have pledged to share intelligence on scam mailings and work together with law enforcement…
Direct mail comes out of silo with Jicmail audit launch
The direct mail industry has received yet another boost with the official launch of the ABC-style measurement scheme – first…
Clients offered 30% off postage for programmatic mail
Royal Mail MarketReach is boosting its campaign to get brand owners and agencies to wake up to the joys of…
Bah humbug: Postal dispute threatens vital Xmas boost
A 30% slump in pre-tax profits is piling the pressure on Royal Mail and the CWU to bury the hatchet…
Royal Mail battered over harrowing ID theft campaign
Royal Mail chiefs have been left to lick their wounds after being battered by the ad watchdog over a campaign,…
MarketReach starts major push for programmatic mail
Royal Mail MarketReach is launching a new campaign through Lida to promote the benefits of its programmatic mail service, fronted…
Fears grow that postal dispute will cripple mail revival
The direct marketing industry is calling for both Royal Mail and the Communications Workers Union to get back round the…
Brands urged to clean up data to clean up with GDPR
Businesses are being urged to put data cleanliness at the top of their agenda when it comes to getting in…
DMA calls for urgent talks as posties threaten to strike
The DMA is urging both Royal Mail and the Communications Workers Union to “urgently” settle their differences following confirmation that…