Arch rivals to join forces for direct mail industry summit
Direct marketing industry “grande dame” Judith Donovan is aiming to bury the hatchet between Royal Mail and its rivals, by…
Royal Mail
Final data countdown: 16 months to save your business
It is fair to say that businesses have been plagued by poor quality data since Lester Wunderman was in short…
Colin Bradshaw lands role at data agency TwentyCi
Data science and insight business TwentyCi has appointed former Rapp data and Royal Mail chief Colin Bradshaw to the new…
Clients offered huge deals to run direct mail trials
Royal Mail is ratcheting up its campaign to convince more brand owners of the joys of direct mail with the…
Industry comes out fighting to lift direct mail revival
The direct mail industry is planning to ramp up its activity to ensure the revival of the market continues this…
Mailing house industry body hails relaunch success
The group set up to build closer ties between mailing houses and Royal Mail and promote direct mail to the…
Postcard to success: why a card’s not just for Xmas
When Henry Daglish left Arena Media to launch the media agency startup – Bountiful Cow – out of established parent…
Dirty data ‘costs firms up to 6% of annual revenues’
The war against poor quality customer contact data has been raging for decades but few have managed to put a…
Lord Saatchi leads new line-up for MarketReach blitz
Royal Mail MarketReach’s agency Lida has pulled more than a few strings for the latest Mailmen campaign, enlisting M&C Saatchi…
DMA launches ‘first ever’ festival for copywriters
The DMA is launching what it claims is the first ever copywriter’s festival, as the next stage in its campaign…