New scheme aims to woo first time clients to direct mail
A new scheme is aiming to attract more clients to the direct mail market by taking the hassle and huge…
Royal Mail
Lida adds stardust to Bowie stamp social media launch
Royal Mail is launching a social media campaign – devised by Lida – to support the launch of a new…
Royal Mail gets all-clear but awaits fate in Whistl ruling
Ofcom has given Royal Mail the green light to “keep calm and carry on” by insisting the rules and safeguards…
Client budget boost sparks new direct mail discounts
Royal Mail has extended its discounts scheme, designed to boost take-up of direct mail, on the back of positive feedback…
Industry giants back first UK programmatic mail service
Royal Mail and GI Solutions are backing a tech start-up which claims to offer the first programmatic direct mail service…
Arch rivals to join forces for direct mail industry summit
Direct marketing industry “grande dame” Judith Donovan is aiming to bury the hatchet between Royal Mail and its rivals, by…
Final data countdown: 16 months to save your business
It is fair to say that businesses have been plagued by poor quality data since Lester Wunderman was in short…
Colin Bradshaw lands role at data agency TwentyCi
Data science and insight business TwentyCi has appointed former Rapp data and Royal Mail chief Colin Bradshaw to the new…
Clients offered huge deals to run direct mail trials
Royal Mail is ratcheting up its campaign to convince more brand owners of the joys of direct mail with the…
Industry comes out fighting to lift direct mail revival
The direct mail industry is planning to ramp up its activity to ensure the revival of the market continues this…