Mailing house industry body hails relaunch success
The group set up to build closer ties between mailing houses and Royal Mail and promote direct mail to the…
Royal Mail
Postcard to success: why a card’s not just for Xmas
When Henry Daglish left Arena Media to launch the media agency startup – Bountiful Cow – out of established parent…
Dirty data ‘costs firms up to 6% of annual revenues’
The war against poor quality customer contact data has been raging for decades but few have managed to put a…
Lord Saatchi leads new line-up for MarketReach blitz
Royal Mail MarketReach’s agency Lida has pulled more than a few strings for the latest Mailmen campaign, enlisting M&C Saatchi…
DMA launches ‘first ever’ festival for copywriters
The DMA is launching what it claims is the first ever copywriter’s festival, as the next stage in its campaign…
Soaring direct mail open rates put online to shame
Direct mail may have its knockers – most notably a handful of MPs who love nothing more than to batter…
Royal Mail unveils new code to tackle scam mailings
Royal Mail has pledged to crack down on scam mail by launching a “comprehensive set of measures” to stop operators…
Mailing house group kicks off relaunch campaign
The Strategic Mailing Partnership (SMP) – the group set up to strengthen the relationship between mailing houses and Royal Mail…
Royal Mail faces grilling over new scam mail exposé
Royal Mail has been accused of turning a blind eye to the long-term issue of scam mail because it brings…
Germans eye parcel boost with £243m UK Mail deal
The Germans are planning to make further inroads in the UK parcel delivery market after Deutsche Post DHL Group revealed…