Postcode Lottery hails 30% savings on direct mail costs
People’s Postcode Lottery is bigging up the work of its agency in securing a deal with Royal Mail which has…
Royal Mail
Industry urged to big up direct mail as revenue falls
The direct marketing industry is being urged to “redouble its efforts” to promote the benefits of direct mail to UK…
Direct mail industry to launch ABC-style audit scheme
Royal Mail and Whistl are to join forces with the DMA, IPA and ISBA to launch a new scheme to…
Royal Mail in pre-emptive strike on £10bn scam mailers
Royal Mail is stepping up its fight against scam mail – a practice which costs UK consumers an estimated £10bn…
Direct mail rivals bury the hatchet for industry accord
Royal Mail and its fiercest rivals Whistl, UK Mail and Secured Mail have pledged to work closer together for the…
New scheme aims to woo first time clients to direct mail
A new scheme is aiming to attract more clients to the direct mail market by taking the hassle and huge…
Lida adds stardust to Bowie stamp social media launch
Royal Mail is launching a social media campaign – devised by Lida – to support the launch of a new…
Royal Mail gets all-clear but awaits fate in Whistl ruling
Ofcom has given Royal Mail the green light to “keep calm and carry on” by insisting the rules and safeguards…
Client budget boost sparks new direct mail discounts
Royal Mail has extended its discounts scheme, designed to boost take-up of direct mail, on the back of positive feedback…
Industry giants back first UK programmatic mail service
Royal Mail and GI Solutions are backing a tech start-up which claims to offer the first programmatic direct mail service…