Direct mail shines like a beacon in ‘post-truth world’
Direct mail may still be derided as “shit that folds” in adland but in the real world the humble mailshot…
Royal Mail
Royal Mail turns to ‘The Force’ with Star Wars collection
Royal Mail is aiming to get “The Force” on its side as it tries to boost its letters business with…
Lance Hill quits MarketReach for the Lettershop Group
Royal Mail MarketReach’s head of media specialists, Lance Hill, has left the company to return to the Lettershop Group. Hill,…
Mailing house industry body SMP launches online portal
The Strategic Mailing Partnership (SMP), the industry group set up to promote direct mail and build closer ties between mailing…
Trials begin for Royal Mail doorstep collection service
Royal Mail is trialling a new doorstep mail collection service for consumers, marking the first time that posties have collected…
Postcode Lottery hails 30% savings on direct mail costs
People’s Postcode Lottery is bigging up the work of its agency in securing a deal with Royal Mail which has…
Industry urged to big up direct mail as revenue falls
The direct marketing industry is being urged to “redouble its efforts” to promote the benefits of direct mail to UK…
Direct mail industry to launch ABC-style audit scheme
Royal Mail and Whistl are to join forces with the DMA, IPA and ISBA to launch a new scheme to…
Royal Mail in pre-emptive strike on £10bn scam mailers
Royal Mail is stepping up its fight against scam mail – a practice which costs UK consumers an estimated £10bn…
Direct mail rivals bury the hatchet for industry accord
Royal Mail and its fiercest rivals Whistl, UK Mail and Secured Mail have pledged to work closer together for the…