Royal Mail door drop plan gains ABC accreditation
Clients running door drop campaigns through Royal Mail will now be able to get their hands on independently audited figures…
Royal Mail
Door drops ‘are the key to unlocking home sharers’
Brand owners are being told not to waste their marketing budgets on personally addressed direct mailshots if they want to…
How richer data has improved door drop targeting
As we spend more and more time checking our emails on smartphones, tablets and laptops, we’re all inundated by a…
SMEs hail the commercial value of direct mail
Nearly half of all small to medium-sized business now use direct mail as part of their marketing activity, with three-quarters…
Software Bureau Mailmark plan goes open source
The Software Bureau has made the unprecedented step of publishing the open standards for its Mailmark eManifest management process, GeMMA,…
Youngsters value direct mailings but rarely get them
It may be virtually impossible to find a young consumer who doesn’t spend hours glued to a digital device but…
Forget creative, contact data has the biggest impact
Creative directors might want to look away now; businesses reckon that up-to-date contact data has the single greatest impact on…
Royal Mail launches DIY mailshot service for brands
Royal Mail is ramping up its promotion of the value of direct mail by launching a new service – created…
Royal Mail pools direct marketing account into Lida
Royal Mail Group has consolidated its direct marketing account – including consumer marketing and business division MarketReach – into Lida following…
Filthy data hampers efforts to slash customer churn
Data quality problems may be as old as the hills but companies still haven’t grasped the issue, according to new…