Royal Mail urges sector to join Child Rescue Alerts
Royal Mail MarketReach is joining forces with the charity Missing People to ask the marketing community to sign up to…
Royal Mail
New IDM qualification taps into direct mail revival
The IDM is aiming to tap into the direct mail revival by launching the first ever professional qualification in the…
Online shoppers boost Royal Mail parcel coffers
Fears of a slowdown in Royal Mail’s parcel business have been blown out of the water after the firm revealed…
Online retailers bullish as competition intensifies
Next Directory may be suffering but 80% of SME online retailers are confident they will increase sales this year, according…
Mailmark ‘set to save brand owners £50m in 2016’
Brand owners could save an estimated £50m next year on their direct mail costs by switching to Royal Mail’s barcode…
Royal Mail acquires data firm to boost parcel unit
Royal Mail is bolstering its services to online retailers by acquiring a cloud-based shipping and parcel data management company to…
Royal Mail parcel delivery scam warning is hoax
As Christmas approaches and consumers become ever more eager to ensure the parcels they have ordered online arrive in time,…
60% of our customer data is rubbish, firms admit
Customer data quality may be an issue which has plagued marketers for generations but, even in these days when firms…
Critics silenced again as direct mail rises by 4.5%
Direct mail spend continues to defy all odds – and its critics – growing by 4.5% for the first half…
Why mail boosts ROI on all campaigns
I, for one, was not surprised by the recent Brand Science research that direct mail can drive return on investment…