Mailshots in mix gives 20% lift
Combining direct mail with other marketing activities increases campaign payback by up to 20 per cent, according to a study,…
Royal Mail
Collect+ rolls out parcel service
A new service which allows consumers and small businesses to send parcels through 3,500 local shops is being rolled out…
Junk deluge irks Daily Mail – again
Royal Mail is reportedly planning a fivefold increase in revenue from unaddressed direct mail, according to Middle England’s bible, the…
Direct marketing; it’s the future
A new report confirms what many in the direct marketing industry have been saying for years: the rise of data,…
Met acts on overseas scammers
The Metropolitan Police has closed five virtual offices used by direct mail scammers and seized thousands of letters in a…
PM offers olive branch to posties
David Cameron has attempted to appease disgruntled posties – riled over Royal Mail sell-off plans – by sending a letter…
Baber Smith hires Proximity chief
Baber Smith has appointed Proximity London director of client services and managing partner Emma Rush as managing director, following the…
Royal Mail builds D2D data tool
Brand owners will be able to drill down into door-drop campaigns to sort, evaluate and interrogate the results at an…
Royal Mail sell-off gets green light
Postal Affairs Minister Ed Davey cited the rising threat of digital media and the urgency of modernisation for Royal Mail…
Will it matter if Royal Mail is private?
Protesters waved dark red flags and a coffin bearing the slogan “Here lies the remains of Royal Mail” was carried…