The Range picks Manchester agency for digital boost
Home retailer The Range is aiming to boost its online presence with the appointment of Manchester digital marketing agency Embryo…
SEO
Curiosity may kill the cat but it will breathe life into CX
Curiosity is a natural instinct and the essence of life. It makes connections between the things we know and the…
Stop treating algorithms as the only answer to SEO
The wealth of data on offer to marketers is unprecedented. The accessibility of analytics tools such as Google Search Console…
WatchShop hands digital marketing brief to Twentysix
Premium online retailer WatchShop has appointed digital agency Twentysix to develop and execute a multichannel strategy that delivers further growth,…
Why ‘one tool to rule them all’ tops SEO chiefs’ wishlist
Nearly three decades after the era of SEO marketing dawned, the industry is finally coming of age. By the end…
SEO chiefs ‘too busy with maintenance to get job done’
Two thirds of SEO managers claim they do not devote enough time to profit-generating strategic work due to the huge…
Why you should be using local and location specific SEO
Have you ever used Google to search for a business’s opening times or to find ‘x y z near me’?…
‘Worst Ad’ exposes $60bn wasted on search marketing
Martech company Bango claims to have launched “The Worst Ad Campaign in the World” on a remote poster site in…
Organic nets Habitat brief as Sainsbury’s boosts SEO
Sainsbury’s has further strengthened its relationship with digital agency Organic by handing it the SEO account for furniture and interiors…
Data silos mean UK firms ‘waste £730m’ on paid search
UK businesses wasted an estimated £728.9m on paid online search last year alone, due to a failure to implement a 360-degree view…