Shell cracks as ASA sinks three ads for greenwashing
Oil and gas giant Shell has hit the roof and claimed the ad watchdog could slow the take-up of renewable…
Shell
Shell forced to axe misleading ‘carbon neutral’ Go+ ad
A radio ad campaign promoting the Shell Go+ loyalty club has been pulled off air following a raft of complaints…
Shell pumps international fleet CRM business into Edit
Shell has handed the CRM account for its global fleet solutions business to Bath agency Edit following a competitive four-way…
Shell axes points – and Avios – in loyalty club relaunch
Shell is ditching its Drivers’ Club loyalty scheme for a new programme – dubbed Shell Go+ – which will shun…
Shell appoints Accenture Interactive to CRM roster
Shell has boosted its roster of global CRM agencies by handing a major slice of digital work to Accenture Interactive….
Simon Marshall heads to Chicago
The Marketing Store (TMS) managing director Simon Marshall is to spearhead the agency’s US office in Chicago, after three and…
Millner takes MAA chairmanship
Ian Millner, founder and joint chief executive of Iris is to become the new chairman at the Marketing Agencies Association…