Sony Ericsson

Sony-Ericsson-Xperia-Play4

‘Biggest ever push’ for Xperia

Sony Ericsson is planning its “biggest marketing campaign ever” to back the Xperia Play phone, which launches on March 31….


xperia-play-gaming

Sony Ericsson revamps top team

Sony Ericsson has overhauled its senior marketing team as part of plans to build a strong market share in the…


milner

Millner takes MAA chairmanship

Ian Millner, founder and joint chief executive of Iris is to become the new chairman at the Marketing Agencies Association…


acxiom secures $310m big data deal

Sony Ericsson calls in Acxiom

Sony Ericsson Mobile Communications has appointed Acxiom to boost its customer engagement strategy, as part of a global deal to…