‘Biggest ever push’ for Xperia
Sony Ericsson is planning its “biggest marketing campaign ever” to back the Xperia Play phone, which launches on March 31….
Sony Ericsson is planning its “biggest marketing campaign ever” to back the Xperia Play phone, which launches on March 31….
Sony Ericsson has overhauled its senior marketing team as part of plans to build a strong market share in the…
Ian Millner, founder and joint chief executive of Iris is to become the new chairman at the Marketing Agencies Association…
Sony Ericsson Mobile Communications has appointed Acxiom to boost its customer engagement strategy, as part of a global deal to…