How to ensure data-driven tech is not a flash in the pan
With Dmexco 2019 just around the corner, there is an air of expectation of what will be the most hotly…
technology
Skills shortage triggers retail bonus for data experts
Retail brands’ quest to build in-house data teams is being hampered by a dearth of suitable candidates in the market,…
You’re my guitar hero: Fender eyes work-life balance
Guitar giant Fender – the brand of choice for the likes of Joe Strummer, Jimi Hendrix, the Edge and Ronnie Wood…
ICO launches major probe into facial recognition tech
The Information Commissioner’s Office is embarking on a full-scale investigation into the use of facial recognition software in public places…
Dentsu Aegis bolsters Merkle with deal for data giant
Dentsu Aegis Network is continuing to beef up its data-driven powerhouse Merkle with the acquisition of a leading South Asian…
MRM McCann shuns capital with Manchester tech lab
MRM McCann is snubbing the hipsters of Shoreditch to set up a new innovation lab at its Manchester office, which,…
The big squeeze: digital ad duopoly to be probed at last
The Competition & Markets Authority has finally launched its investigation into the way Google and Facebook dominate the £13bn UK…
Publicis bangs data drum as Epsilon deal is finalised
Publicis Groupe has shaved $450m (£360m) off the price of data-driven marketing giant Epsilon, closing the deal for a final…
Merkle unveils shopper credit card analytics tool Wallet
Data and tech driven marketing agency Merkle is launching a proprietary transaction data analytics tool in the UK, which it…
Škoda to hand dealers more control over CRM activity
Škoda dealerships will soon be launching their own data-driven personalised marketing campaigns after the VW-owned car marque reappointed technology-led marketing…