Skills crisis: ‘No better time to be a woman in data’
The proportion of women holding jobs in data science may be at its lowest level in two decades, but females…
technology
Klive unveils launch strategy for Qtech pain relief device
Nova Medical Solutions has turned to UK based consultancy Klive to launch its new pain relief device, dubbed Qtech, designed…
Over 55s are ‘early adopters’ but don’t bother with ads
To many they are the smug generation, sitting on high value properties and fat pensions, with a love of old…
Martech spend tops $120bn but marketers crave more
Marketers might still be bamboozled by martech’s complexity but the global industry is steaming ahead regardless, witnessing 22% growth over…
IPG ties Acxiom and Cadreon for martech ‘revolution’
Interpublic Group is eyeing a major wedge of the martech market with the launch of a new “marketing intelligence engine”,…
DIY martech stacks ‘end up costing brands a packet’
The huge cost of off-the-shelf martech systems might be driving many brand owners to build their own DIY stacks but…
Co-op loyalty app goes live as Nectar confirms revamp
The Co-op is further ramping up its use of data-driven marketing following the launch of its first addressable TV ad…
DunnHumby launches tech lab to fuel retail innovation
DunnHumby, the Tesco-owned data science business which has been one of the pioneers of data-driven marketing in the retail industry,…
Omni what? Marketers talk cobblers, say tech bosses
Marketers are so obsessed with their own jargon that they are driving their IT counterparts bonkers, creating an even greater…
Privacy group urges ICO to spank King’s Cross developer
Big Brother Watch has called on the Information Commissioner’s Office to throw the book at the King’s Cross Central development…