Former Teradata group Aprimo secures Azure deal
Aprimo, the second company formed by the private equity company which bought Teradata’s marketing operations, has sealed its first major…
Teradata
PE launches digital giant Mapp with Teradata deal
The private equity company which bought Teradata’s marketing cloud operations has launched a new business, Mapp Digital, which counts leading…
Rob Salmon quits Teradata to take top SAP position
Rob Salmon has quit his role as commercial director at Teradata Applications to join German software giant SAP as sales…
Teradata ditches marketing to focus on analytics
Teradata is pulling out of the marketing software market to concentrate on data and analytics in a move aimed at…
Teradata challenges rivals with unified data scheme
Teradata is aiming to steal a march on its increasingly aggressive rivals such as Adobe and Salesforce by consolidating its…
Retail strategies ‘all over the shop’
The vast majority of online retailers might talk a good game when it comes to employing permission-based targeted marketing but…
Teradata eyes marketers with eCircle
Analytics giant Teradata is expanding away from targeting only data geeks to woo marketing chiefs with the purchase of email…