Marketers look to third-party data to beef up activity
The quest for first-party data might be well under way, driven by both GDPR and Google’s decision to ditch cookies,…
third-party data
Brands crave third-party data to supplement their own
Brand owners might be ramping up their quest to build first-party data-sets but the market for third-party data continues to…
Demand for third-party data soars as cookies crumble
Brands are continuing to turn to outside sources to supplement their own customer data, with third-party audience data sales increasing…
Customer data platforms mission-critical as cookies fall
The Covid pandemic has triggered a massive rise in the adoption of customer data platforms as businesses build digital-first customer…
Marketers fear 25% revenue loss from cookie demise
Google may have delayed the withdrawal of third-party cookies until 2023 but the move is still set to have a…
Third-party data sales up as brands go on supplements
Believe everything you read and you might be forgiven for thinking that the market for third-party data is on its…
Reach eyes data boost with John Lewis chief on board
Reach, the company behind the Mirror, the Express, the Star, and a raft of regional press, has signalled its intention…
Opportunity knocks with demise of third-party cookies
Did you know that the number of car accidents following lockdown #1 shot up? The reason for this is quite…
Google and Apple privacy moves fuel compliance fears
The penny seems to have finally dropped over the need for brands to increase data protection measures, but it is…
Publishers’ first-party data ‘to be new media currency’
A double whammy of stricter data protection legislation and fears over gaining consumer consent is opening up a major opportunity…