Barbie to the rescue as spend forecasts are revised up
The advertising and marketing industry continues to show huge resilience in the face of economic gloom, with an upgrade in…
TV advertising
Mona Lisa takes a break in new EasyJet European blitz
British tourists may be fleeing wild fires across the Greek islands in their thousands but EasyJet is aiming to lighten…
Adland hit by surge in direct and promotional marketing
Marketers appear to be ditching advertising spend to plough their budgets into the two classic disciplines which clean up in…
Channel 4 and Boots jump into bed for loyalty data deal
The broadcaster and retailer loyalty data love-in has taken a further twist with Channel 4 signing a new deal with…
295 complaints fail to stem Wuka ‘blood clot’ TV ad
The debut TV ad campaign by reusable period wear brand Wuka – funded by the Sky Zero Footprint Fund –…
New drive to get public back on the bus this summer
Public transport might not be everyone’s idea of a top travel experience but a new campaign from regional operator First Bus…
Oldplay: Over 50s Brits get bitten by music festival bug
Ageing pop and rock stars are not only grabbing all the headline spots at festivals these days but they are witnessing…
AA repositions with a ‘good dose of advertising swagger’
Motoring organisation The AA is this week launching a major integrated marketing campaign, “It’s OK, I’m with the AA”, the first work…
‘Creepy’ faces get the chop in new Clubcard campaign
Tesco has ditched the “creepy” and “terrifying” Snapchat-style imagery for its latest Clubcard ad campaign, following scores of complaints lodged with…
The folly of youth: Adland fails to woo older shoppers
The advertising and marketing industry’s continuing obsession with Gen Z and Millennial consumers is alienating the most lucrative generation of…