Invisible Generation: Just 4% of people in ads are 60+
The evidence continues to pile up that brands are overlooking older consumers and missing out on a lucrative audience, with…
TV advertising
Lionesses get ‘Burger Queen’ tribute as TV viewers soar
While the country and the England women’s team might be trying to hard to forget yesterday’s FIFA World Cup Final…
Sky bigs up five winners of the £2m Zero Footprint Fund
Sky has revealed the winners of the third Sky Zero Footprint Fund, which dishes out £2m worth of advertising and…
Even Women’s World Cup ads knock men’s into Row Z
Not only are England’s women putting their male counterparts to shame in progressing to the semi-finals of the the FIFA…
Paddy Power has ‘sheik-y dig’ at footie fans in ad blitz
Paddy Power is kicking off the 2023-24 football season with a new tongue-in-cheek campaign, which exposes fans’ double standards when…
Homeprotect ad blitz flags up properties it won’t insure
Homeprotect, the direct-to-online-consumer insurer that specialises in home cover, is aiming to show how it will provide insurance for nearly…
Marketers face Catch 22 over environmental campaigns
Marketers are facing a classic dilemma; they know consumers want brands to promote their environmental credentials yet professionals are hampered…
Sky Media brings digital and TV closer with search tool
Sky Media is ramping up its data-driven TV targeting capabilities with a new tool designed to bring digital and broadcast…
UK Finance pushes mortgage support in new campaign
Bank and building society trade body UK Finance has appointed M&C Saatchi London and media agency Goodstuff to develop a…
AA/WARC Report reaction: Lights, camera, action
New figures from the Advertising Association/WARC Expenditure report reveal that, despite the tough conditions, marketers are refusing to be buffeted by…