Brands bolster attack and defence as promotions fall
Marketers appear have headed the warnings that an over-reliance on sales promotions can erode brand value by launching both offensive…
TV advertising
Lloyds hires new group CMO from Standard Chartered
Lloyds Banking Group has finally appointed a permanent chief marketing officer, eight months after handing the role to former director…
Walkers channels Vincent Price in monster pack spot
Walkers Crisps is tapping into the build up to this month’s Halloween with a vintage horror campaign designed to boost…
Eurostar ‘North Star’ hails relaunch and new loyalty club
The Eurostar Group, formed from last year’s merger of Eurostar and Thalys, is launching a major rebrand, with a new…
Princes urges Brits to ‘fish for greatness’ in tuna blitz
Princes is aiming to show how its tuna is naturally packed full of goodness, and is equally at home in…
Brits will take ads – but at a price – as streaming soars
The explosion of streaming platforms and the availability of diverse content have led to a major shift in the way…
The lap of luxury: Brits refuse to ditch premium brands
The cost of living crisis might be forcing many consumers to batten down the hatches to deal with crippled finances…
Oak Furnitureland branches out in first activity by TMW
Retailer Oak Furnitureland is launching a new positioning and campaign, dubbed “Grow Your Home”, which is the first work by…
Effectiveness experts cook up recipe for ROI success
Marketers searching for the recipe for achieving outstanding ROI have witnessed many “soggy bottoms” but a new study claims to…
Spooner on… the real reason us oldsters don’t like ads
Having already written fifty (50!) columns for Lord McKelvey’s prestigious and monumental organ, Decision Marketing, the premier source of news…